Kenco Bucket Trucks Ad Campaign

The Goal

The goal with this campaign was to create a website and ad campaign that produced clear messaging to their target audience. Their existing website was messy, unclear and difficult to navigate. I also created a recruitment billboard because they had staffing needs.

The Concept

I focused on using prepositions to tie into their business— they help oversized freight travel long distances by clearing hazards. I also came up with the tagline "High Loads. Open Roads," which succinctly explains what they do. In this campaign you will see a magazine ad, eNewsletter, website, and billboard (see the featured image at the top of the post).

See the site highloads.com.