Florida Reflections Vacation Guide

Goal

This is an advertorial I researched and wrote for Visit Florida. The piece was distributed in USA Today throughout New England, during the fall of 2015, with the goal of attracting visitors of a particular age demographic (over 40) to plan a fall/winter getaway in Florida.

Concept

The concept I came up with for this piece was a vacation timeline. I wanted my audience to read through the material and imagine themselves taking a vacation just like the one I wrote about. The activities and times of day were listed out, so all the reader was left to do was book the plane ticket.